First, Amazon pioneered online bookstores so people can purchase books without visiting the bookstores. Then, they redefined reading by enabling people to read books without the books through the Kindle 2 Reader. And if those privileged with the initial Kindle are still gaga over it, wait till they catch sight of the Kindle 2. In a nutshell, the Kindle 2 is the original Kindle with a big step further into the future of reading.

With the supply chain of books becoming increasingly e-based, paper-filled books were always going to turn into e books. Now that we have just the perfect all-in-one device to procure, read and bring with you all the books you want anywhere you go and anytime you want, that’s hard to resist. Oprah loves her electronic book reader, so too will many of us love ours.

There are several brands of electronic book readers to choose from in the market. Having that said, don’t bother to look beyond the top of the pack as many of the rest are still in beta. By far the two most proven brands are the Amazon Kindle and Sony PRS. Both have generated running series and are already into their latter models. The consensus though, is Amazon Kindle 2 is fast drawing away from competition with Sony’s flagship PRS – 700 a distant second.

The Kindle eBook Reader is in great demand. Availability of stock at Amazon is at best intermittent. Waiting time fluctuates and they are not accepting overseas orders although some 3rd-party distributers and retailers do ship abroad with due shipping charges and mark-up. They are also sporadically spotted on eBay and when they are, are surely to be accompanied by price premium.

Analysts estimate that the original Kindle sold in excess of half a million units. Going by the current rate, the Kindle 2 is poised to sell lots more. That means it’s not only good for readers, it’s great for the environment. Electronic book readers can substitute the need for books so the Kindle 2 can save quite a few trees from being turned into paper for them. Yes, the Kindle 2 is green.

The Kindle 2 is also easier for your pockets. Although somewhat pricey, it essentially pays for itself pretty quickly especially in the case of avid readers. Amazon Electronic Book Reader cost half that of their paper counterparts. Shop, buy and retrieve books online through Whispernet directly on the reader itself and bypass the hassle and expenses of driving around and waiting in line. Free sampling of Amazon ebooks is also a standard practice.