Weddings are the most special of occasions, and weddings and digital photography go together like wine and cheese. Why not market a digital photography service to the happy couple? One route is to contact wedding planners and negotiate a deal. Wedding planners are in a position to recommend a great many services to brides and wedding parties. A good relationship with one of these professionals can be your key to great success. However, professional wedding planners will work only with experienced, well established photographers. They won’t risk their reputation by recommending an unknown service could be less than stellar. You will need a wedding portfolio and possibly testimonials from satisfied wedding parties before you can make inroads with a wedding planner. If you are not yet at that point, there are other ways to establish your digital photography service for weddings.

Professional wedding planners only work with professional photographers who have the experience to prove they can deliver great photographs. Their reputation could be hurt by recommending a shoddy photographer. So to prepare for this you will need a decent portfolio of your work and testimonials from satisfied clients. But don’t worry if you haven’t got either of these, there are other ways into the business.

If you can, contact the bride and offer your services. Send a promotional package by mail or try reaching her by telephone. Also, offer to take photographs at the bride’s home prior to the wedding. You can get lovely candid shots of attendants helping the bride with her veil, flower girls primping in front of the mirror, etc. This is not a service that a studio photographer offers. Be sure to incorporate this as one of your unique selling points.

You can contact the bride by phone or mail. Offering to take pictures of the preparation for the wedding is a good way to make an impression as most studio photographers do not offer this service. Sending the bride free promotional material is another way to get business.

Here’s one more suggestion for a unique digital photography package for weddings. Pair up with a scrap artist and offer a unique product – a wedding scrapbook or memory album. Scrap artists use photographs, mementos, decorative paper, journaling and various embellishments to create gorgeous, one-of-a-kind albums that are truly works of art.

Being inventive and creative in the way you approach business goes along way in wedding photography. For example try working with a local artist to produce scrapbooks for your customers. You will offer a completely unique work of art to hold your clients happy memories. As a final tip, make sure to please the bride. Make her happy, and your job will be a lot more enjoyable.