It is kind of funny how we all strive to be different: in some respects it complicates things. 

Take buying a car for example.  Instead of going to just buy a car, you are going to buy something and then pick your options: do you want air conditioning, power locks, tilt, cruise, etc.  In essence, you can end up with your own unique car depending on what you pick.  But, you can’t just go buy a car.

Credit cards are another good example.  When you go shopping to buy the best credit card you are presented with options.  In some respect too many options.  You can get credit cards with fees and without.  How about a 0% interest credit card?  They exist too.

Want to get paid to shop?  Fill out a cash back credit card offer.  How about a card that gives you reward miles, pays for a portion of your new car, or donates money to your favorite cause?  You can get that too.

In our struggle to be unique we can find difficulty, in this difficulty we can find selection, and in the process of selection we can find stress - at least for some of us.